Getting more leads from google adwords can be tricky. But the pay off can be HUGE. Which is why, in my experience, it's worth the effort.
But there's a problem ...
Some google adwords advertisers get hundreds (or thousands) of clicks but very few leads. Others get very few clicks but a high percentage of their clicks turn into leads.
What makes the difference?
It's probably NOT what you think.
And if you've hired a google adwords agency it's probably NOT what they suggested.
Your first thought might be to increase your daily budget.
Or select more keywords for your campaigns or ad groups.
Or target more geographical locations.
And you CAN do these things.
But there's another approach you should try first to get more leads from google adwords.
Here's the scoop:
The first key to getting more leads from google adwords is to understand that you NEVER directly get leads from google adwords.
I know. Shocking, right?
Google adwords is simply a filter (or a door) that your prospects must pass through before reading, watching or listening to your message. It's your message on your landing page that ultimately causes your prospect to decide to respond to your proposition or not.
For this reason, it's unwise to increase your daily budget, add more keywords, or target additional locations UNTIL you've done everything to maximise your existing lead funnel from the keywords and ads you're already running.
You do this in two ways:
1. Test as many theme based google ads as possible, split testing them to find the appeals that connect with your prospect's desires, problems or expectations.
To see how to set up your campaign to test and dominate google adwords you should read my article titled "how to dominate google adwords".
2. The second way is something almost NOBODY does, especially in smaller niche markets and service industries, mainly because it takes effort. But if you put in the effort I can literally guarantee more leads from google adwords. What is it?
Create unique, themed based landing pages for every theme based google ad you test and run.
There are a lot of reasons why this approach will beat any other approach you take. But the main reason is because google users are looking for relevant, targeted information. This method described here is the most targeted way of writing google ads and landing pages that will connect with your target audience and almost guarantees that if you get the click you'll also get the lead.
Which means you can get more leads from google adwords on any budget and with minimum clicks.
I know it works because I've done it. And if you really understand what I've written here you'll agree it's the only approach that really makes sense.
Of course it will take some effort to set this up. But that's where your competitive advantage lies -- because most competitors in your industry either don't know or understand this ... or won't put in the effort to make it happen.
Want help with this? Want me to talk this through with you in more detail? Contact me here and we can discuss your exact needs: