A good sales message is the key to writing the kind of ads, sales letters and emails that convert at higher levels. And higher levels of conversion always result in higher profit margins (assuming you're charging enough for your product or service).
Ask any face to face salesperson and they'll tell you: "When you are sold on your product or service ... and ... you promote it from a place of passion and conviction ... the sales close ratios ALWAYS increase".
The same is true for your ads and sales letters.
But how do you infuse the needed level of passion, enthusiasm and conviction into your ads, sales letters and email messages?
First up, you can't fake it. It drains you of too much energy.
Second, I don't believe you should be selling a product unless you truly believe with all your heart that it genuinely solves a problem for people.
If you believe your product or service brings a true and valued solution to someone, then you should be passionate enough about it to at least get in writing a decent explanation of what your product or service can do for the end user when they pull the trigger, hit the buy button, and punch in their credit card number.
If you can figure that out, you'll have the basis of a great sales letter or ad on the internet.
Put that basic message in the hands of a good copywriter -- someone like me -- and you can bet, no ... GUARANTEE ... higher conversions from every ad, email campaign or sales letter you run.
And you can use the additional profit to fund future projects, expand your marketing reach, build a dramatically bigger list or whatever else you want money for.
I did this for a consulting company recently.
They were struggling to find clients.
I tweaked their already decent message ...
Made a few changes to the way they were attracting clients ...
And BANG! Everything changed.
Sales and profits skyrocketed by more than 140%.
Lifestyles were improved.
Smiles were on everyone's faces. And still are.
Do the maths on your own business.
How much would a 140% increase in sales be worth to you?
If it's worth more than $10,000 you could easily hire me and break even on my service without breaking a sweat.
Worth a look?
Then check this out:
One of the biggest pay offs for taking a break over the Christmas and new year period is getting a fresh perspective on how you are managing your life.
If you're in business, hopefully you've had at least a day or two to yourself to ponder the direction you want to go in 2014.
If you're anything like me you need new fuel from time to time to help you stay motivated to push forward when aspects of your work become monotonous.
I'm guessing you're the same -- (else why read a blog about marketing and business growth) -- most people who are fired up about their business don't bother reading blogs like this. They too busy living their passion.
Anyway, staying motivated is a key to achieving the success you want this year.
Without motivation this year will be like every other.
So if your dissatisfied and want 2014 to be the best year ever you need to make a few small changes to the way you set up each day, week and month this year.
It's not difficult.
But it's not exactly the same for everyone either.
Motivation is an individual sport. No two people do it exactly the same way.
But there are patterns and secrets to finding your motivation "sweet spot".
And, as luck would have it, I'll be launching a program shortly to show you how to find yours.
And the cool thing is, once you get it, there's no excuse for not getting and staying motivated EVER again.
So stay tuned.
PS: I've never seen this written about before. It's one of the main reason there are so many books on motivation -- none of them work for everyone or for all seasons of your life. But what I share in the coming months will. So it's the only program on staying motivated you'll ever need. And once you get it ... your life will change ... and stay changed.