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23/1/2014 0 Comments How to Dominate Google AdwordsThe number 1 reason you're getting poor results with Google Adwords is because you don't know what you're doing.
It's like when I was a kid. I used to watch some of the other kids in the school yard playing and swinging on the monkey bars. I envied them because I couldn't do what they were doing. Truth is, I was scared to try. And my fear kept me frozen in place. Just watching. Wishing. But wishing get's you nowhere. The thing is, I wasn't scared of everything. For example, I used to love jumping off things. High things. Like sheds, house gutters, trees. And so on. But the monkey bars frightened me. So I just watched and envied those who could swing upside down etc. Anyway, believe it or not, Google Adwords is the same. While you sit there frozen in indecision, stuck, not knowing how to dominate your sector in Google, missing out on all the traffic (and ultimately all the additional sales and revenue) simply because you don't know something ... other players in your market are raking in the cash as easily as scooping sand into a bucket. Like me and the monkey bars, those other advertisers know something you don't. And so they're picking up the lion's share of the business and leaving you with the scraps. But Google Adwords is not hard. Read that sentence again. It's easier than hanging upside down on monkey bars. The truth is, it's as easy as slapping a 20 pound fish stuck in a beach bucket with a spade ... when you know how to do it right. And the reality is, it only takes 30 to 45 minutes to put your Adwords account on the right track. The track to dominating your space. 2 changes make all the difference! It may surprise you like it did me, but most Adwords accounts I've seen need about 2 tweaks. One relates to the way you set up your account. The other tweak relates to the way you think about the content of the ads you write. Get it wrong and you'll think Google Adwords doesn't work. But get these two things right and the sky is the limit. Want to know what the tweaks are? You do? Good, you're in the right place. From Google newbie to hero in 2 hours or less! Let me tell you how I discovered the secret that so many miss. Actually, it happened purely by accident. You see, when I first set up a Google Adwords account I had no background experience with Google. I came from the old school world of writing classified ads in newspapers. So when I first looked at Google I didn't see it the way most people look at it. I saw it as traditional classified advertising with a unique twist. Unlike traditional classified advertising in the daily rag .... with Google you have two incredible advantages ... 1. Not only can you target the type or prospect you want, but you can target them by the exact keyword or phrase your potential buyer is looking for. And ... 2. You can get real time data on the most successful advertising appeals and themes. Most of the babble you read about Google adwords focuses on point 1 -- targeting keywords and phrases. Almost no one talks coherently about point 2: advertising appeals, or in other words, what you say in your ads, which is infinitely more important than ad position, whether or not you use lower case or upper case first letter, whether you use a different display URL to the actual destination URL and so on. The message is key. And with Google Adwords you can target your message to your prospective buyers in ways you NEVER could with traditional classified advertising. But try telling this to Adwords agencies! I've hired agencies who can't tell the difference between a "high probability of success" keyword and one with no chance of converting to a sale. They seem to value all keywords as the same. And when you start talking about advertising themes you'd think you were from another planet. Their eyes glaze over and once you've lost them there's no getting them back. So the ads they write suck. They lack selling power. They don't gain favorable attention. They have no real connection to what works in your market. And it's a crying shame. Because they are totally diluting the very same advantage Google Adwords can give you over every other advertising medium. But that's their problem. And the problem of the clients who hire them. Don't make the same mistake. The Secret Source for Dominating Google Adwords! I'm going to give it to you straight here. Some people will argue with this. But I don't care. Facts are facts. The two things you need to do to dominate Google Adwords are: 1. Set up your adwords account with just one keyword per ad group. And ... 2. Write and test a minimum of two unique theme based ads per ad group. Don't argue with me on this. Just do it. Do it right now. I know you've got other questions like: * Should I set the keywords to "Broad" "Exact" or "Phrase" match? * Should I target desktop and mobile devices or just desktop or just mobile? * How many negative key words should I load into my account? * Should I buy a top 3 position or test position 4-10? * What should I write in my ads? * Should I give my phone number or use any of the other Google extensions and services? * And so on. But answers to these questions can come later. First you need to set up your account exactly the way I just told you. Once you've done that we can talk about other issues. Including the third key to Google Adwords success which is even MORE powerful than the first two steps I just walked you through. Don't believe me? Too bad. Because like I said, when I first set up a Google Adwords account I didn't do it the way most people do it. I just thought about the advantages Adwords has over traditional classified advertising and I set up my account in a way that made the most of those advantages. The results were astonishing! The company I consulted to went from 1 or 2 leads a month to 1 or 2 EVERY DAY. And the ads are still working today - 7 years later. So if you want to dominate Google Adwords go set up your account the way I just described. There are only two steps you need to take: Step 1: Set up your account so you have one keyword or phrase per ad group. Step 2: Write and test a minimum of two ads per ad group. Do that and you're ready for the next lesson which will show you the final piece of the puzzle to dominate Google Adwords. Even if you don't believe me right now, do it anyway. You can Dominate Google Adwords too! When I eventually did climb onto a set of monkey bars as an adult I found it was much easier to swing upside down than I imagined as a kid. The terrifying feeling I experienced way back then was replaced with a feeling of fun and excitement. It turns out swinging on monkey bars is much easier and more fun than I thought. But I never would have known if I didn't take the first step and give it a try. Do it now.
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22/1/2014 0 Comments How passion, enthusiasm and conviction help you sell more products or services onlineA good sales message is the key to writing the kind of ads, sales letters and emails that convert at higher levels. And higher levels of conversion always result in higher profit margins (assuming you're charging enough for your product or service).
Ask any face to face salesperson and they'll tell you: "When you are sold on your product or service ... and ... you promote it from a place of passion and conviction ... the sales close ratios ALWAYS increase". The same is true for your ads and sales letters. But how do you infuse the needed level of passion, enthusiasm and conviction into your ads, sales letters and email messages? First up, you can't fake it. It drains you of too much energy. Second, I don't believe you should be selling a product unless you truly believe with all your heart that it genuinely solves a problem for people. If you believe your product or service brings a true and valued solution to someone, then you should be passionate enough about it to at least get in writing a decent explanation of what your product or service can do for the end user when they pull the trigger, hit the buy button, and punch in their credit card number. If you can figure that out, you'll have the basis of a great sales letter or ad on the internet. Put that basic message in the hands of a good copywriter -- someone like me -- and you can bet, no ... GUARANTEE ... higher conversions from every ad, email campaign or sales letter you run. And you can use the additional profit to fund future projects, expand your marketing reach, build a dramatically bigger list or whatever else you want money for. I did this for a consulting company recently. They were struggling to find clients. I tweaked their already decent message ... Made a few changes to the way they were attracting clients ... And BANG! Everything changed. Sales and profits skyrocketed by more than 140%. Lifestyles were improved. Smiles were on everyone's faces. And still are. Do the maths on your own business. How much would a 140% increase in sales be worth to you? If it's worth more than $10,000 you could easily hire me and break even on my service without breaking a sweat. Worth a look? Yes? Then check this out: http://www.michaellowconsulting.com/free-consultation.html One of the biggest pay offs for taking a break over the Christmas and new year period is getting a fresh perspective on how you are managing your life.
If you're in business, hopefully you've had at least a day or two to yourself to ponder the direction you want to go in 2014. If you're anything like me you need new fuel from time to time to help you stay motivated to push forward when aspects of your work become monotonous. I'm guessing you're the same -- (else why read a blog about marketing and business growth) -- most people who are fired up about their business don't bother reading blogs like this. They too busy living their passion. Anyway, staying motivated is a key to achieving the success you want this year. Without motivation this year will be like every other. So if your dissatisfied and want 2014 to be the best year ever you need to make a few small changes to the way you set up each day, week and month this year. How? It's not difficult. But it's not exactly the same for everyone either. Motivation is an individual sport. No two people do it exactly the same way. But there are patterns and secrets to finding your motivation "sweet spot". And, as luck would have it, I'll be launching a program shortly to show you how to find yours. And the cool thing is, once you get it, there's no excuse for not getting and staying motivated EVER again. So stay tuned. Mike Low PS: I've never seen this written about before. It's one of the main reason there are so many books on motivation -- none of them work for everyone or for all seasons of your life. But what I share in the coming months will. So it's the only program on staying motivated you'll ever need. And once you get it ... your life will change ... and stay changed. Peace. |
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